Two Harbors City Council approves marketing effort for golf course
By: Tammy Francois, Lake County News Chronicle
The Two Harbors City Council met Monday night. All councilors were present. Bills and payroll were approved for payment.
Councilor Cathy Erickson recently met with the Golf Course Advisory Committee and returned to the council with its recommendation—an email marketing campaign to promote the course. Erickson persuaded the council that the $3000 price tag for the campaign would pay for itself in increased revenues.
“If we’re going to have the golf course, we should do everything possible to market it,” she said.
The Lake View International Golf Course has been a source of financial concern to the City and Erickson’s recommendation is the latest attempt to breathe life into the struggling operation. Councilor Seth Mc Donald commented that the online marketing efforts should include a means to track how many people are being reached and how much more business can be attributed to the marketing efforts. Councilor Norberg asked if the golf course’s website would be updated to reflect this season’s changes in rates. Erickson assured the council that both concerns would be addresses.
“So this is going to call for an amendment to the 2013 budget?” questioned Councilor Simonson.
“Unless it comes out of the liquor store budget. That’s how it works,” Norberg answered. The council unanimously approved the expense.
Tuesday Mayor Randy Bolen said that the City is at something of a crossroads, but that it would be closely monitoring the golf course operation over the next year. In his estimation, it comes down to this:
“Are you going to let it be a grass field, or are you going to pursue it? We need to market it. I think we’re on the right path,” he said.
Later in the meeting, Councilor Robin Glaser expressed concern about the municipal liquor store’s bottom line, saying that the City is relying too heavily on liquor store revenues instead of staying within its budget. She noted that the fund currently sits at a figure below that of the same time last year and the balance doesn’t reflect over $16,000 in expenses slated to be deducted. Glaser said she’d like to have the finance committee take a look at the budget.
“I share Councilor Glaser’s concern. We need to have some serious discussions about budgets,” agreed Simonson.
Councilor Mc Donald announced that applications for the Curb Appeal Improvement Contest are now available on the City’s website at http://www.ci.two-harbors.mn.us/. In a meeting last month, Mc Donald proposed the contest, with cash prizes for homeowners’ best yard and exterior home improvement projects. City councilors will each donate $100 toward the pot for a total of $700. Applications will be available throughout the spring and summer and are due by 4 p.m. Sept. 30. At Monday’s meeting, Mc Donald said that a local resident had come forward and pledged an additional $300 in prize money.
Last week Mayor Bolen, Councilor Norberg and Two Harbors’ Harbor Consultant, Cheryl Erickson went to St. Paul to meet with DNR officials about the City’s marina and safe harbor project.
“Going down (to St. Paul) I didn’t have confidence, but on the way back I was 100 percent sure we’d be able to get this project done,” said Bolen enthusiastically. After meeting with the