Jones named tourism director at chamberJanelle Jones has been named the new tourism director for the Two Harbors Area Chamber of Commerce. She replaces Nancy Ojard, who retired last month.
By: News-Chronicle, Lake County News Chronicle
Janelle Jones has been named the new tourism director for the Two Harbors Area Chamber of Commerce. She replaces Nancy Ojard, who retired last month.
Jones began work Monday with the tasks of heading the chamber’s visitor’s bureau and information centers, and interacting with statewide tourism organizations.
Jones will also handle event coordination and area promotions. Chamber President Gordy Anderson said she will also update the organizations web site and begin a social media campaign.
Anderson will focus on business retention, membership, and fund-raising for the chamber.
Anderson will also continue to work on the billboard issue. This spring, the promotional sign for downtown Two Harbors was ordered removed from the west side of town on Highway 61. State and federal officials won’t allow the sign since finding out it doesn’t have a permit.
Anderson and city representatives met with a Minnesota Department of Transportation liaison and the chamber was granted an exemption until October. Anderson has been seeking alternatives ever since.
One idea was to rent a permitted billboard just to the east of the sign. But the cost, $450 a month plus a $20 to $30 cost for lighting, led a rejection of the idea by the chamber’s board of directors.
Anderson said the chamber will continue to advocate for the state to offer a permit for the sign through letter-writing to MnDOT and elected officials. He also said legal action is also a possibility.
Despite being placed off the Highway 61 expressway in a Minnesota Department of Transportation lot, tourists are finding the chamber’s Lester River Information Center just outside of Duluth.
Anderson reports that the Old North Shore Road location has seen about 60 visitors per day.
Stops at chamber visitor centers are up overall along the North Shore, Anderson said.